Compétences
Management Skills
Creativity
Crisis Management
Negotiation
Critical Thinking
Leadership
Strategic Planning
Expériences
Corporate communications Senior Analyst
iFood | May 2021 - Present | São Paulo - Brazil
iFood is the biggest company of food delivery in Brasil
Defining and implementing the strategy for communications, public affairs, to spread the institutional message .
Align strategies with the company's goals and those of other teams.
Ensure the implementation of the integrated communication and stakeholder engagement strategy.
Contribute to stakeholder mapping.
Participate in preparing the communication protocol with stakeholders, including responses to various inquiries.
Supervise and draft press materials, fact sheets, talking points, press releases, speeches, and reports.
Develop and maintain an effective crisis management plan.
Act as an intermediary between the team and the public relations agency.
Contribute to the establishment of a stakeholder engagement plan that focuses on project execution excellence, project performance, and adherence to the strategic plan.
Identify and collaborate with other stakeholders and managers who will contribute to the project.
Define stakeholder engagement strategies and risk mitigation measures within the context of business opportunities and negotiations with clients.
Corporate communications Senior Analyst
Qualicorp Health Plans | Feb 2021 - May 2022 | São Paulo - Brazil
Strategic service of the company's business areas to identify narrative opportunities.
Development and execution of communication strategies to enhance the company's reputation.
Creation of communication planning.
Development of communication strategies.
Management of institutional content.
Development of reports and measurement of results.
Coordination and alignment of work with partner agencies and external suppliers.
Corporate communications Senior Analyst
GOL Airlines | Jan 2014 - Jan 2020 | São Paulo - Brazil
Strategic communication consultant for the company's business areas.
Direct relationship with executives from the presidency and vice-presidencies of Operations, Planning, and Commercial and Marketing.
Responsible for coordinating the work of partner agencies
Member of the company's Emergency Response Plan.
Development of communication planning and strategies to boost the company's reputation.
Management of institutional content for press and internal public relations: internal communications, engagement campaigns, policies, positioning, key messages, communication manual.
Spokesperson training through briefings and media training.
Organization of corporate events for the press and internal public.
Launch of major projects such as new uniforms, World Cup in Brazil, restructuring of the entire airline network, new brand and brand repositioning, new products and services, arrival of the first 737 Max aircraft in Brazil, activation and promotion of new international and domestic destinations.
Formation
Lasalle College
Business Management AEC
2023 - 2025
Mackenzie University
Post Graduation - Marketing and Communications
2014 - 2018
Mackenzie University
Bachelor in Journalism
2014 - 2023