We are mandated to develop a 360 integrated marketing communication campaign for Sabrina’s Tour in 2026. Our goal is to increase ticket sales while rising the artist awareness as well as building engagement with the fans before the performance. Our advertising campaign has to target Sabrina’s fans as well as fans of the genre. See the project here: https://1drv.ms/p/c/3d496536de577b34/IQCLwMrCsX9yT5WJAum0flYlASszDS6X3H7kPF9dT1_pb3o?e=Ol7VRI