kilua - Fashion Enterprise Project

Inspired by Élue, meaning “the chosen one” in French, Kilua embodies refined elegance, exclusivity, and intentionality. Our brand offers timeless, modern pieces that blend Parisian style with Indonesian sensibilities, creating versatile basics for everyday wear. Founded by friends Naomi, Sunia, Naadhyra, and Michelle from a school project, Kilua reflects shared passion and thoughtful design. With clean silhouettes, premium fabrics, and signature logo embroidery, we empower modern women to express themselves with effortless chic. This plan outlines Kilua’s vision to build brand recognition and loyalty, aiming to redefine fashion in Indonesia with quality craftsmanship and a supportive community.

OUR BRAND VALUE

With our Approachable, Modern, and Versatile values, we aim for Kilua to grow into a trusted local brand that connects with people’s lifestyles and becomes a lasting part of their everyday wardrobe.