Costa Resortwear (Business Portfolio)

The name "Costa" for the brand was inspired by the founder's middle name, "Natasya Da Costa Rao." Derived from Spanish and Portuguese origins, "Costa" means "coast" or "coastal," evoking images of natural beauty and tranquility. These elements not only reflect the brand's connection to nature but also embody the calming and restorative qualities associated with beaches and coastlines. This report delves into how the brand name "Costa" symbolizes a commitment to elegance, environmental mindfulness, and a sense of peace that resonates throughout the brand's identity.