Tasya Dacosta

Tasya Dacosta

Commercialisation de la mode
LaSalle College | Surabaya

Business Presentation

Jacquemus is a French luxury label founded in 2009. The fashion house is known for its play with proportions, seductive silhouettes and eye-catching accessories such as its signature “Le Chiquito” bag. Inspired by influences from art and his home in the South of France, Jacquemus designs women's and men's fashion as well as shoes, handbags, accessories and jewellery. Designer Simon Porte Jacquemus is self-taught. He founded his prêt-à-porter label in 2009 at the age of 19 after the sudden death of his mother. The fashion house is named after her maiden name to honour her. He previously studied for a few months at the École supérieure des arts et techniques de la mode (ESMOD) in Paris with Olivier Rousteing. Jacquemus soon attracted attention, and so in 2012 the French designer was invited to present his collection at Paris Fashion Week. After being nominated twice for the LVMH Prize and winning a special jury prize in 2015, he has since gained not only the recognition of critics but also an international fan base that includes celebrities such as Kendall Jenner and Bella Hadid. In 2019, his collection, which until then had only focused on womenswear, was expanded into menswear.