Spice Voyage

Project Overview

A conceptually developed brand where you can explore different international spices and condiments, bringing the idea of the import and export of flavours from different countries into a brand. Pieces of different cultures are held within each Spice Voyage product, and they bring new experiences to taste-buds, all within the home cook's kitchen. The identity of this brand is built upon the voyages of the great explorers who opened up trade routes between countries in the early ages. The brand is mainly focused on the audience that loves travelling and into experiencing new cultures. Spices from different countries do represent cultures, so this is for people who want to try out new things and give a new surprise to their taste-buds. The development of this brand includes conceptually related versions of the logos, style-guides, a line of products, brand extensions, a stationary system line, and a 12-page seasoning booklet.