"On A Date," Gucci Bezel Watch Campaign

For my Advertising and Promotion class, our project was to create an advertising campaign based on Gucci. My group and I chose to do our campaign on the Gucci Bezel Watch, but we modernized it to be a digital watch. The new Bezel Watch now has a touch screen background that can be changed through your iPhone. Our campaign tells the story of a couple's first date through the watch that is seen in different aspects of the date, from getting ready, dinner, to the next morning. Throughout the campaign the watch is seen with different backgrounds to match the emotions felt throughout the night. My role for the project was graphics where I had to edits all of our photos, add the watch into the photos with different backgrounds, create magazine spreads, and the overall ads for social media.

Gucci Inspiration Board

Gucci Bezel Watch Ads

Gucci x Vogue Magazine Spread