CHACHA Campaign

CHACHA is a chocolate confectionery with colorful candy shells produced by Delfi. The campaign objective was fun interactive ads to engage with audience. Software: Adobe Illustrator. 2021.

Wordsearch as Interactive Print Ads

The task is to count how many "chacha"s are there. It will take some time which makes it suitable for magazine readers to keep them occupied.

Interactive LED Ads

Strategically placed in public places, passerby can stop and play a simple game on the LED board. The task is to catch a photo of chacha candy in a certain outline with their phone. If they succeeded, they are entitled to get a free chacha at nearby convenience stores.