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Based in Jakarta, Indonesia, 333 is an independent fashion label founded in 2021 by Reswara Herjuno Rasendriya. A brand shaped by research, ideology, and individualistic personalities united to create a unified line. The brand holds the ideas of consideration bold, endogenous, and the feeling of being effortlessly stands-out and sophisticated. 333 The primary source of inspiration of the brand is existentialism ideology and individualism as the central pivotal point of the design to represent an individualist and the uniqueness in every person It is formed because of a hole in society, a missing spot, a community that feels abandoned or not embraced by others. 333 is the future of the idealist fashion 333. This brand is for those who dress bravely out of the norm of society. To the non-binary brother and sister who believe in a revolution, they think a hundred steps of others.