SmittenByPattern Body Positivity Campaign - Advertising Project

Advertising Class Spring 21 Project by Aura Salsabila Sapeira, Sabrina Nur Haliza. ADVERTISING CLASS Spring 21 LASALLE COLLEGE JAKARTA, Lecture. Dino Augusto SE., MA.

SmittenByPattern Body Positivity Video Campaign

Body sizes are still a popular issue in society. Many people of all sizes feel insecure about their bodies and in a fashion, they are like. They only wear something that they think other people like and consider them. This campaign wants to tell that everyone of all sizes deserves and must be happy and confident in themselves and what they are wearing. This ad tells that their size doesn’t limit their happiness and they can break out of the established safety and beauty standard by creating their own beauty standard and tell that people can't control us and we can wear what we like.

SmittenByPattern Body Positivity Photo Campaign

Autres crédits

#HappyHasNotSize

Advertising Class Spring 21 Project by Aura Salsabila Sapeira, Sabrina Nur Halliza

ADVERTISING CLASS Spring 21 LASALLE COLLEGE JAKARTA, Lecture. Dino Augusto SE., MA.

Art Director : Aura Salsabila Sapeira, Sabrina Nur Halliza
Videographer : Ricki Delarensa
Talent : Meta Vania, Milaa Joenaz
Make up artists : Salya Benaza
Music : Ego - Willy William