Communication Campaign for Parasuco

For our Advertising and Promotion class we were tasked to create a communication campaign for a brand of our choice. My group and I decided to relaunch the iconic denim brand, Parasuco for our project. We proposed promotional activities, objectives, a brand style guide for the new endeavour and budgeting for the relaunch.

Cover Slide.

Introduction of the proposed plan.

The Objectives for the Campaign.

Our Planned Promotional Activities.

The Updated Brand Style Guide.

Continuation of Updated Brand Style Guide.