Dress To Kill Podcast

This project was completed in the Fall Semester 2019 for the Advertising and Promotional Activities Course. It was a Semester Project that was focused around creating a Communication Campaign for a local company from start to finish. As a team we decided to focus on Dress To Kill Magazine. We wanted to add an extension to their brand, which was creating a podcast "Dress to Kill Podcast". We intended to promote the podcast through our Loud Luxury Campaign. Our campaign would be promoted through a launch party, magazine advertisement, newsletter and social media platforms. The entire concept revolved around "what you can't hear through the pages".