Ardène - Tropical Invasion

This was a project for my Private label management class. We had to form our own 6 person team and randomly pick a Canadian clothing brand that we would have to work on all semester (we picked Ardène). once picked, we had to find the brand's history, mission and their market and then start a moodboard and create a collection for SS19 based on actual tendencies and the ones to come by respecting their price range, suppliers's origins and colours. Every aspect of the collection i.e garments, colours, style had to be justified with a reason based on Ardène's philosophy. We named our collection Tropical Evasion and this is what it looked like.