H&M - Retailer

The goal of this work was to analyze the demographics, psychographics, internal factors, the perception and adaptation of innovations of a retailer. My team and I chose H&M. We analyzed their social media platforms, the contents of posts and the reaction of the audience.

Example of one of our newsletter format pages.

We had to put it and organize this document as a informational newsletter format. We tried to go for something that would seem within the range of H&M.