A Sustainable Marketing Campaign for H&M

Our team — Vishwa Parekh, Hevin Bambhroliya, Jhanvee Panchal, Ayush Panchal, Urja Patel, Saiprasath, and Aakash Thakkar. we have created "Green Threads," a sustainable marketing campaign for H&M’s Conscious Collection. The campaign focused on promoting recycling, reducing overconsumption, and engaging eco-conscious Gen Z and Millennial consumers through a $50,000 media strategy across Instagram, TikTok, and more.