Wakewater re-imagined

Wakewater is a young energy drink brand that is taking the market by storm. They target a young health conscious demographic. As a part of my graphic design schooling at Lasalle college, I was given the mandate to re-imagine an existing brand’s product design that I saw flaws in, The original Wakewater caffeinated sparkling water beverage design did not properly visually convey its various flavors to the user. I fixed this by allowing the colour of whatever flavor dominate the can’s design. This is easily modifiable with a simple swatch switch and text change. My design is malleable and long lasting. While still adhering to wakewater’s clean and scientific brand image.