Competencias
• Fashion Marketing & Strategy: Brand Strategy & Development, Fashion Trends & Consumer Behavior Analysis, Event Planning (Fashion Shows), Fashion Buyer, Product Development & Merchandising, Collect and analyze data.
• Digital Marketing: SEO/SEM, Social Media Marketing (Instagram, Facebook, Pinterest), Google Analytics & Digital Metrics, E-commerce Strategy & Platforms (Wix, Squarespace, Shopify), Ad Serving & Media Buying.
• Creative & Design: Adobe Suite (Photoshop, Illustrator, InDesign), Digital Content Creation & Strategy, Visual Merchandising, Copywriting.
• Spanish (Native), English (Advanced), Portugues (Advanced), French (Basic-Currently studying)
Experiencia
Freelance Consultant | Marketing and Digital Business Consultant Lima, Peru | 01.2017 - 03.2021
● Delivered comprehensive marketing strategies and actionable business plans, helping businesses navigate digital transformation, improve their online presence, and increase customer engagement.
● Led and optimized social media campaigns across multiple platforms, creating tailored content strategies to boost engagement and brand awareness, while managing advertising budgets (Google Ads, Facebook Ads) to ensure cost-effective strategies that increased ROI and maximized reach.
Belcorp| Corporate Media Leader Lima, Perú | 09.2017 - 04-2018
● Led coordination the regional advertising budget for Esika Brand, overseeing the development and execution of a 360° media and creative strategy across 7 Latin American countries (Peru, Colombia, Ecuador, Bolivia, Chile, Mexico, and the Dominican Republic). Assembled and managed individuals to make well-matched and performing teams in regional marketing coordination, content creation, and media planning for successful brand campaigns.
● Led coordination with the central media agency and directed brand-focused initiatives to ensure alignment with marketing goals and maximize impact.
IPG Mediabrands | Digital Strategist Lima, Perú | 08.2015 - 09.2017
● Developed and negotiated digital strategies and budgets for a diverse portfolio of high-profile brands, including Ripley Store, Ripley Bank, Sony Entertainment, Johnson & Johnson, CNCH, Lima Gas, Backus - Pilsen, Starbucks, Inca Garcilaso University, and Afp Habitat.
● Led cross-functional teams to develop and execute impactful digital campaigns, collaborating effectively with creative, design, and content providers. Managed relationships with external agencies to align media strategy and brand content with clients' objectives, ensuring maximum engagement. Negotiated with media providers to secure optimal rates and placements, successfully optimizing ROI on digital advertising investments.
Havas Media Perú| Digital Leader Lima, Perú | 06.2014 - 07.2015
● Directed digital strategies and budgets for high-profile brands, ensuring alignment with branding and performance goals, while negotiating with digital media providers for optimal placements.
● Managed a cross-functional team, coordinating with agencies and content providers to execute impactful marketing campaigns for clients like Promperú, working con national and international media, Centrum PUCP, and RIMAC Insurance.
● Served as the primary point of contact for client requests, streamlining briefs and leading quarterly report presentations to highlight achievements and ensure media strategy integration across departments.
MEC Interaction (GroupM)| Digital Manager Lima, Perú | 01.2013 - 06.2014
● Led the development and negotiation of digital strategies and budgets for high-profile brands such as Toyota, Britanico, Schick & Energizer, AFP Habitat, Unique, and ISIL
● Managed cross-functional teams to implement digital initiatives, optimizing brand visibility and driving engagement across multiple online platforms. Coordinated with agencies and content providers to create tailored marketing campaigns that aligned with brand objectives and enhanced digital presence.
Formación
College Lasalle, Montreal | DEC in Fashion Marketing Montreal, Quebec | 01.2023 – Expected 05.2025
Tecnológico de Monterrey | Diploma in Marketing Trends Lima, Perú | 08.2015 - 03.2016
University of San Martin de Porres|Bachelor’s degree in communication sciences Lima, Peru | 01.2000 - 12.2010