Urban Lux | Collection Merchandising

For my "Private Label Management" course in fall 2024, we were asked to design and visually develop a women's swimwear collection for 2026 spring/summer, for the brand Urban Lux. We had to use our knowledge in trend forecasting analysis, using websites like; Stylus and Vogue, to help us get ideas and see what might be popular/trendy. My team and I created two different collections, one inspired by Bay Watch and the other one 80's luxury resort. We also had to create a cost, spec and product line sheet, supplier list, purchase order and sustainable packaging concept. At the end we presented our ideas to the brand owner, Claudia Tiberio.