Adaptive Comfort | Trend Report

For my "Market Influencing Factors" course in winter 2024 we had to conduct an in-depth trend forecasting to predict an emerging fashion movement for Fall/Winter 2026-2027. My team and I developed "Adaptive Comfort," a trend that emphasizes the seamless fusion of style and ease, catering to the growing demand for functional yet fashionable clothing. My role included analyzing industry reports, curating visual inspiration, and defining key elements such as colors, textiles, and silhouettes to support our trend story. The final report presented a comprehensive mood board, colour palette, and fashion imagery, illustrating how Adaptive Comfort will shape future collections with versatile, effortlessly chic ensembles.

Fashion magazine we created