James Morello

James Morello

Marketing y Comunicación de la Moda
LaSalle College | Montréal

SMCL 2023 - Impulse Control | Fashion Show

During my second year, my class and I organized the 10th edition of the Soirée Mode Collège LaSalle fashion show, overseeing the entire process from concept creation to final presentation. As part of the styling team, I helped develop the creative direction for 30 looks, ensuring our vision was effectively brought to life on the runway. Our concept, Impulse Control, explored the current state of the fashion industry and the impact of consumer behavior, particularly the issue of overconsumption. Through our presentation, we aimed to raise awareness and highlight potential solutions. The looks were showcased in three phases—past, present, and future—gradually transitioning from a representation of excessive consumption to a future embracing slow fashion and sustainability

Marketing y Comunicación de la Moda/LaSalle College | Montréal/Concept Moodboard

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