In this school project for my visual presentation course, I was assigned to create a brand in its entirety: create a brand portfolio, determine the company’s inventory and target audience and create its store layout. I decided to create a clothing store called “Leira”. I made “Leira” a vintage clothing store with a unique shopping experience. Consumers who walk into “Leira” will feel peace and comfortability shopping in a minimalist clothing store with a few twists. while shopping, clients can enjoy a nice warm coffee or tea at Leira’s coffee shop at the back of the store, or even shop from a wide variety of vinyls.