KIDSJAMZ - SHOPX CONCEPT

In my Store Layout class during my third semester, I was required to create my brand. The brand I created is KidsJamz, which caters to 3 to 12-year-old children who seek a fun and innovative shopping experience, but also to parents who seek community gathering with other families. KidsJamz sells licensed sleepwear, books and room decor. They support the Better Cotton Initiative program, having most of its products made of BCI Cotton. The brand aims to provide its consumers with the value of purchase, and that you will essentially gain something unforgettable when shopping at its physical store. To avoid the simplest of all, online shopping, KidsJamz implements fun playground fixtures in the main areas of the store, like a ball pit and slide, as well as a rock climbing wall, to keep the kid moving during this experience. Consumers need to be presented with the value of purchase but also, children need to take part in such an experience and be able to differentiate the variable ways in which brands position themselves, and that is KidsJamz's objective as a storytelling brand.