E-marketing & Advertising-marketing Campaign The Lion King

This project context is that Disney is launching the movie: ”The Lion King: Mufasa” in theaters December 2024 followed by the launch of it on Disney+ in January 2025. The mandate is to create a good and complete marketing campaign where both launches are profitable and they don’t affect each other. The message to emphasize is that “The Lion King: Mufasa” is the number 1 activity for families to participate in during Christmas time.