Gucci Fictional Advertising Campaign (2023)

For my advertising & promotion class, my team and I were tasked to come up with a fictional, creative ad campaign for Gucci, appropriate for its new creative designer's overall vision for the brand. For our campaign, titled “Gucci Renaissance,” we reimagines the coined term “Nepotism Baby,” spinning its connotation to celebrate an adherence to tradition while embracing the cultural significance of iconic figures in our mainstream media. We intend to cleverly showcase another facet or interpretation of the “Heritage Revival” collection through relevant celebrity endorsement.