Alessia Pietraroia

Alessia Pietraroia

Marketing y Comunicación de la Moda

LaSalle College | Montréal

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Biografía

Hello, I'm Alessia! I am a Fashion Marketing student in my first year at LaSalle College. Since a very young age, I have always expressed myself creatively though art, no matter the medium. My passion for fashion and all things artsy has carried through even past my youth. I am always looking for new opportunities to gain experience in the fashion industry. I love to learn and expand my knowledge.

Marketing y Comunicación de la Moda/LaSalle College | Montréal/

SMCL Fashion Show Lookbook (2022)

de Alessia Pietraroia
Marketing y Comunicación de la Moda
LaSalle College | Montréal
Marketing y Comunicación de la Moda/LaSalle College | Montréal/

Gucci Full Advertising Campaign (2023)

de Alessia Pietraroia
Marketing y Comunicación de la Moda
LaSalle College | Montréal
Marketing y Comunicación de la Moda/LaSalle College | Montréal/Thumbnail-ChoosenThumbnail.png

Trendzine (2021)

de Alessia Pietraroia
Marketing y Comunicación de la Moda
LaSalle College | Montréal
Marketing y Comunicación de la Moda/LaSalle College | Montréal/Thumbnail-ChoosenThumbnail.png

Digital Store Layout (2022)

de Alessia Pietraroia
Marketing y Comunicación de la Moda
LaSalle College | Montréal

Competencias

- Good understanding of the fashion industry
- Fluent in English, French, & Italian
- Experience with Adobe InDesign, Photoshop, & Illustrator
- Experience with Shopify and other e-commerce platforms

Experiencia

Editorial Boutique, Montreal, Qc - E-Commerce & Newsletter Designer/ Social Media

- Working with Adobe Xd to regularly update website landing page and create weekly newsletters
- Using Shopify Klaviyo to schedule campaigns
- Experience with trend and target market analysis
- Assisting on creative shoots to enhance newsletters and website design
- Brainstorming and executing social media post ideas on Tiktok and Instagram
- Working closely with influencers to create partnerships and campaign content for social media

Editorial Boutique, Montreal, Qc - Retail Sales Associate

- Accommodating customers and ensuring a great shopping experience
- Personalized shopping and recommendations
- Working as a team to ensure good workflow and seamless sales floor management

Laura / Melanie Lyne HQ & Warehouse, Laval, Qc - Assistant/Intern

- Assisted with ticketing, markdowns, and overstock
- Packing orders / organizing merchandise

Marchés Tau, Laval, Qc - Cashier

- Worked regularly with different customers and clients
- Experience with closing cashes

Formación

- LaSalle College Fashion Marketing
- Graduated from Vincent Massey Collegiate in 2021 with High Honours

Premios y distinciones

- Cultural Student of the Year Award from high school (2021)