Gucci Fictional Advertising Campaign (2023)

For my advertising class, my team and I were tasked to come up with a fictional, creative ad campaign for Gucci, appropriate for its new creative designer's overall vision for the brand. Our big idea was to bring back the iconic interchangeable bezel watch and to feature it in a date setting, showing its modularity: we called it "On a Date: A Bezel Watch Story". Linked is the report my team and I have written for this project