Siena Iuliani

Siena Iuliani

Marketing y Comunicación de la Moda
LaSalle College | Montréal

SMCL22

This occasion provided students enrolled in the Fashion Marketing program with the opportunity to curate individualized fashion shows, incorporating a fusion of creative concepts to actualize their visions. Each group had the ability to narrate a compelling story through their selections for the fashion show. Every group within this project had a role in order to contribute to make this fashion show happened. In the case of my role, I was apart of the budgeting team which is where we mainly took care of collecting receipts in order to keep track of how much was being spent from our budget given. Anything that had to do with spending or receiving money from a sponsor was put into the excel files so all data was accumulated and kept track of. Our idea was about how love can be perceived in so many ways- sometimes beneficial and other times, to our own detriment. To get caught up in the honeymoon stages of a relationship is almost inevitable, although, if and when it turns to poison, the capability of seeing red is at an all time high.

SMCL22 SHOW VIDEO

This video comprehensively captures the realization of each group's creations and ideas through the incorporation of garments, lighting, music, and various other elements.