COLOR SCHEMES, SNEAKERS AND UPCYCLING

This project consisted in designing three different sneakers, combining upcycling materials and creating interesting color harmonies and contrasts for a specific consumer profile, in this case, the new optimists. To do so, I created three different inspirational moodboards (one for active wear, one for outdoor activities and the other one for street wear) with a color and material card, finally, I illustrated my designs.

COLOR SCHEMES, SNEAKERS AND UPCYCLING

Active wear sneaker for the "New Optimists" consumer profile

COLOR SCHEMES, SNEAKERS AND UPCYCLING

Outdoor wear sneaker for the "New Optimists" consumer profile

COLOR SCHEMES, SNEAKERS AND UPCYCLING

Street wear sneaker for the "New Optimists" consumer profile

COLOR SCHEMES, SNEAKERS AND UPCYCLING

Active wear moodboard, color and material card for the "New Optimists" consumer profile

COLOR SCHEMES, SNEAKERS AND UPCYCLING

Street wear moodboard, color and material card for the "New Optimists" consumer profile

COLOR SCHEMES, SNEAKERS AND UPCYCLING

Outdoor wear moodboard, color and material card for the "New Optimists" consumer profile

COLOR SCHEMES, SNEAKERS AND UPCYCLING

Moodboard and final sneakers for the "New Optimists" consumer profile

COLOR SCHEMES, SNEAKERS AND UPCYCLING

Final project document

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