SEKACA is an apparel brand created in 2023 serving as an existing way for young individuals who seek both a connection to their heritage and a statement of their youth identity. Working alongside skilled local artisans from Pekalongan to create pieces that embody a strong dedication to preserving traditional Batik Cap craftsmanship and celebrating local artistry. As a brand dedicated to infuse modernity into culture, the products are each carefully crafted to radiate the energy of Youthfulness. Seamlessly blending the core values of Batik with the vibrant and vigorous exploration of colors, prints and textures into casual and versatile pieces.
SEKACA's tagline shines a spotlight on its artisanal standpoint. This phrase aims to swiftly reveal the essence of the product to everyone right from the first encounter. By employing this tagline across all social media and physical products, SEKACA aims for people to quickly resonate with the brand's unique value right away.
"RAGAM" explores between various stand point towards body representation. The collection features A-line and boxy silhouettes, providing a versatile range suitable for various body types. Adding functionality for its wearer, such as reversible and adjustable features.
Sekaca is always striving to translate the brand’s value of authenticity, modernity and youthfulness through its product and our storytelling branding.
Instagram : @sekacasekaca
By embracing the Indonesian term "Ragam," the brand explores between a various stand point towards body representation. Moving past standard shapes, the brand acknowledges that body diversity includes a broad spectrum of forms – from circles to triangles and more. This very first collection serves as a celebration of diversity and universality, challenging traditional notions of the 'perfect body'. Expressed through a play of diversed vivid colors and geometric shapes.
Videographer : Jibril Fitra Erlangga @MagejibrilProduction
Creative Director : Rindu Hapsari @ Rinduhapsari
Model : Mou @VateModels