Enima was born due to the pandemic situation for the past 2 years based on research that shows a significant increase in sports interest during the pandemic and post-pandemic. Enima focuses on developing a sporty chic look aiming to bridge the gap between an active lifestyle and merge it into casual daily wear. With pure interest from 3 different individuals; Evellyn, Kaela, and Leoni, that are tennis, golf, and badminton enthusiasts. With the purpose of introducing shared interests and elevating them into products. Enima is a casual, sporty, and social wear for women. Combines traditional sensibility mixed with modern sophistication. Targeting women who are free-spirit and courageous. In them, our belief in Enima’s brand aesthetic is immediately apparent.
En Route To The 20s is the 1st collection of ENIMA, the collection is an adaptation of women’s tennis attire in the 1920s. Colliding signature points and elements from that era with the current modern style.
Visioned to boosting women all around the world to feel confident, worthy, and primed while wearing Enima
The overall concept is to bring the nostalgic yet modern feelings of tennis through this collection
Offering authentic designs inspired by sports attire tennis, badminton, and golf with a twist of modern culture.
Instagram @enimaclub
Producer: Evellyn Clara, Leoni Wirawan, Kaela Bariq
Model: Eduarda Fachetti
Creative Director: Ivana
Videographer: Gregorius Aryaraka
Photographer: Burhan Dornes
Makeup Artist: Maria Jessica