Kaela Bariq

Kaela Bariq

Marketing y Comunicación de la Moda
LaSalle College | Jakarta

Enima - Fashion Enterprise Project

Enima was born due to the pandemic situation for the past 2 years based on research that shows a significant increase in sports interest during the pandemic and post-pandemic. Enima focuses on developing a sporty chic look aiming to bridge the gap between an active lifestyle and merge it into casual daily wear. With pure interest from 3 different individuals; Evellyn, Kaela, and Leoni, that are tennis, golf, and badminton enthusiasts. With the purpose of introducing shared interests and elevating them into products. Enima is a casual, sporty, and social wear for women. Combines traditional sensibility mixed with modern sophistication. Targeting women who are free-spirit and courageous. In them, our belief in Enima’s brand aesthetic is immediately apparent.

ENIMA - En Route to the 20s - A/W 2022 Campaign

En Route To The 20s is the 1st collection of ENIMA, the collection is an adaptation of women’s tennis attire in the 1920s. Colliding signature points and elements from that era with the current modern style.

Visioned to boosting

ENIMA

Visioned to boosting women all around the world to feel confident, worthy, and primed while wearing Enima

The overall concept

En Route to the 20s

The overall concept is to bring the nostalgic yet modern feelings of tennis through this collection

Offering authentic d

ENIMA's Value

Offering authentic designs inspired by sports attire tennis, badminton, and golf with a twist of modern culture.

Instagram @enimaclub

Find ENIMA

Instagram @enimaclub

Instagram @enimaclub
Visioned to boosting
The overall concept
Offering authentic d
Instagram @enimaclub
Visioned to boosting

Otros créditos

Producer: Evellyn Clara, Leoni Wirawan, Kaela Bariq
Model: Eduarda Fachetti
Creative Director: Ivana
Videographer: Gregorius Aryaraka
Photographer: Burhan Dornes
Makeup Artist: Maria Jessica