IAMJOY BRAND- BUYING AND SELLING PRODUCTS

Iamjoy is a fashion brand where we can spread joy and give affirmation to our customers, that they're a symbol of joy in today's world. Alongside that, iamjoy also want to create a special bond with our customers through our social media page with sharing motivational contents.

IAMJOY-BUSINESS PLAN

For our promotional strategy, we will mostly use online advertising such as the Social Media to communicate with our consumers.

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IAMJOY- MARKET SEGMENTATION

Targetted to a female gen z audience, especially those who are in their 10s- mid 20s. To those who working in a social media ; “celebgram”, influencer, genuinfluencers who lives in a metropolitan city. A person that is cheerful, fun, optimistic, who loves rainbow colors , and spend a lot of time in social media. Comes from Middle class to Upper class.