MISS OKAMI

Wine culture has influenced all areas of social life. Wine occupies a unique position in human communication. More modern women prefer wine with a sweet taste; therefore, the target customer of this plum wine is young women in modern Japan. Plum wine is made by fermenting the plum fruit, which contains not only nutritious material but also metabolic microorganisms. The packaging design is inspired by the Harajuku culture in Japan. Harajuku is a representative of Tokyo’s street culture. This area is home to many fashionable and avant-garde shops and young people in pursuit of a trendy lifestyle. There are four different flavours of plum wine in this series: vanilla cherry, honey rose, sakura peach, and kiku blueberry. Each flavour represents a different type of Harajuku girl: College, Kimono, Gothic and Lolita style. Every design element is closely related to Harajuku and flavour.

Logo Mockup

Packaging Mockup