Mulow Studio, founded in early 2023, is a fashion bag brand that was created by three understanding and perceptive women. The brand was made with the intention of offering a fashionable bag that carries its own simple and artsy characteristics. Mulow Studio was inspired by a word that was used to replace any meaning of 'good'. The name was made simple to carry an easy pronunciation and for people to perceive and portray the brand as 'fun'.
To be the leading fashion bag brand, offering unique and artsy designs that meet the needs of a young audience.
The first collection of Mulow "Map to Soul", the photographs explore the daily lives of local markets, incorporating astrology concept art to represent their principles and ambitions. Astrology has played a fundamental role in determining personality, choices, and ambitions, as every person is unique and has different goals and purposes.
Mulow Studio is a brand that has a fun, daring, and universal brand value that is reflected in both its products and branding.
Instagram: @mulowstudio Tiktok: @mulowstudio website: mulowstudio.id
The Spring/Summer 2023 collection offers products that are simple and versatile to fit the image of being universal. The bags come in one color, but the lenticular and doodles bring out the fun and add to brand’s excitement; different collections determine different drawings; and the bags come in a variety of forms and sizes to meet the demands of the consumer.
Creative Director: Sean Geraldo
Production Coordinator: Akilah Tedja
Set Design: Nabilah Cilla
Photographer: Danny Viedre
Videographer: Abraham Galih
Makeup: Gabriel Ivana
Model: Eunike Agatha