Private Label Development

This is the project result from Private Label Development of Ms Carina Eliane, Class Fall 2023 LaSalle College Surabaya. Building a brand is like raising baby, we made it full of thoughts, its possibilities to grow up, sustain and survive. All started from inspiration research, what is the story behind the brand, why made it then grow the first collection - what is the source of the collection, why made the collection? Does this collection reflect the brand vision and mission? Then designing, from rough pencil sketches to technical pack in spec sheet. Hunting down fabric that suitable for the collection was also done to prepare for the upcoming production.

Private Label Development - Branding Guidelines

The first half of the term was branding, creating something out of dream and imagination

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Private Label Development - First Collection Development

The last half of the term was developing first collection. From researching inspiration-trend research-sourcing materials-sketching-designing collection line up all resulting in 7 looks. All these researched were done based on branding guidelines made in the first half of the term. The brand vision and mission.

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Private Label Management - Inspiration source: Leungli Indonesia Folktale

In this digitalized era, everyone can see our digital footprints if we so "dilligently" share our lives online. We all like Leungli, like a televised goldfish. We need to learn keeping what's private lest we want to be "eaten" and be others' dish during dinner.

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WHERE TO FIND US

We are currently only accessible online through Instagram: @halsandtales___