The SMCL21 event was held in November of 2021 at LaSalle College. The event consisted of the production of a fashion show entirely from the ground up by our class as Fashion Marketing students. Some of the tasks presented throughout the experience were those of creating and deciding on a theme, recruiting and selecting models, reaching out to businesses for partnerships and sponsorships, locating clothes, dressing models, selling tickets, and promoting the event through various social media platforms.