AD CAMPAIGN - A Brief History Of Design

This conceptual ad campaign is inspired by different art styles throughout design history. The challenge was to understand and analyze design styles through the 20th century. Each unique design style was combined with Nike’s brand identity. For each poster, the main design elements of each style are reinterpreted for a current audience. The Victorian poster uses ornate patterns and decorations paired with Gothic fonts. The Constructivist poster uses black and red, representing Communist propaganda posters, and bold design elements. The New York School Poster was inspired by a photo-montage style based on the iconic art director, George Lois.