ABSOLUT VODKA

The brief presented was to create a trilogy print campaign for ABSOLUT VODKA that promotes the safe and responsible drinking of alcohol. The final 3 ads focused on the effects of alcohol on a persons behaviour turning them into a fool, a flirt or someone with a short fuse. The campaign uses the idea of this transformation that can happen under the influence of alcohol to deter excessive drinking.

ABSOLUT FLIRT

ABSOLUT FUSE

ABSOLUT FOOL