Hype Beast app design

The following project was done for a consumer behavior class, whereby we selected a specific community and developed various methods to engage with them based on who they are, their interests and their lifestyle. For this projects, we chose to do it on the Hype Beast community, a group known for having the latest trends from high-end brands, while incorporating elements of streetwear. One of the sections of this project was to design the layout of the app and to essentially come up with ideas that will drive this group to our app.

The homepage / Stories

Our collaborators page

Profile / Hype beast community page

Product page / Store locations