Private label: Bella Luxe

The following project was done for the class "Private Label", in which we came up with a brand concept. From that, we visualized the creation of the band by designing the target market mood board, product mood board, the creation of a tech pack, and designing a line sheet for the products. For this project, I named my brand "Bella Luxe", which is a high-end loungewear and lingerie brand with a focus on using silk as one of the main materials.

Target Market Mood Board

Product Concept Mood Board

Line Sheet Brochure

Tech Pack

Tech Pack: Labels and Tags

Brand Logo

Private Label presentation part 1: BELLA LUXE

The following presentation highlights the overall concept of the brand, whereby it also includes competitor analysis, customer persona, positioning statement, SWOT analysis, and 10 interview questions for a focus group that was conducted in relation to the brand concept

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