Competencias
• MBA in Business Administration;
• Extensive knowledge in marketing activities, specially in product launching and brand awareness;
• Large experience in Point of sales team management;
• Management of social medias;
• Relationships with trading partners (Intel, Microsoft and AMD) to ensure the best marketing plan;
• Good organizational skills, sense of initiative, highly adaptable;
• Good team player;
• Languages: Portuguese, English and French.
Experiencia
MARKETING MANAGER
Philco Informática (Britânia Home appliances), São Paulo/ Brazil 2011 -2014
- Focusing on demand generation;
- Tracking inventory and sales;
- Point of sales teams Management and restructuring;
- Development Incentive campaigns to create sales team loyalty;
- POS Brand Introduction;
- Partners Budget Implementation and Control (AMD / INTEL / MICROSOFT);
- Brand Management, maintaining the identity and visibility to the consumer;
- Web Site Development and social networks (Facebook, Twitter, Instagram, etc.);
- Events development and management;
- Media Plans online and offline;
- Management of agencies accounts.
MARKETING MANAGER
Duchas Corona, São Paulo/ Brazil 2010 - 2011
- POS Team Management (3 coordinators and 105 promoters) - For the best performance;
- Sell-out analysis;
- Composition of sell-out targets;
- Budget Control and optimization;
- Development of Incentive campaigns to sales team;
- Events development and management;
- Media planning to brand awareness;
- Online media development.
TRADE MARKETING MANAGER
AOC, São Paulo/ Brazil 2007 - 2010
- Trade Marketing Retail Management (4 Coordinators Trade Marketing and 120 promoters);
- Sell-out development and implementation;
- Development of opportunities and relationship programs to the final consumer;
- Integration of Marketing and Sales activities;
- Analyse and implement the best products positioning;
- Events development and management;
- POS materials development according to the share needs;
- Guarantee a good exposition for all products at the point of sales;
- Relationship and direct negotiation with the main retailers.
SENIOR TRADE MARKETING ANALYST (DISTRIBUTION CHANNEL)
Lexmark, São Paulo/ Brazil 2006 - 2007
SENIOR TRADE MARKETING ASSISTANT (DISTRIBUTION CHANNEL)
Epson, São Paulo/ Brazil 2004 - 2006
MARKETING ASSISTANT
Três Comércio de Publicações, São Paulo/ Brazil 2003 - 2004
SENIOR MARKETING ASSISTANT
Gradiente Eletrônica, São Paulo/ Brazil 1998 - 2003
ADMINISTRATIVE ASSISTANT
Tec Toy Indústria de Brinquedos, São Paulo/ Brazil 1997 - 1998
Formación
Diploma in Technical College Administrative 2015 - 2018
College LaSalle, Montreal/ Canada
MBA in Business Strategic and Economic Management 2011- 2013
Getúlio Vargas Foundation, São Paulo/ Brazil
Bachelor in Social Communication – Advertising 1995 - 1998
São Judas Tadeu University, São Paulo/ Brazil
Languages
Portuguese, English and French