Team

Advertising and promotion

The PowerPoint presentation is about an advertising campaign for H&M’s sustainable fashion line, focusing on: Sustainability Messaging: Promoting recycling and eco-conscious behavior through H&M’s “Conscious Collection.” Target Audience: Primarily Gen Z and Millennials (ages 18–34), who value sustainability and prefer online shopping. Market Insights: 94% of Gen Z and 93% of Millennials care about sustainability; 73% of Millennials plan to maintain or increase online shopping. Competitor Analysis: Compares H&M with Zara, Patagonia, and Everlane. Campaign Strategy: “Green Threads” slogan — “Wear It, Love It, Return It.” Media budget: $50,000. KPIs: Targeting 1M impressions, 20K interactions, 10K garment returns, and a 15% sales lift in the Conscious Collection.

Advertising Project

The PowerPoint presentation is about an advertising campaign for H&M’s sustainable fashion line, focusing on: Sustainability Messaging: Promoting recycling and eco-conscious behavior through H&M’s “Conscious Collection.” Target Audience: Primarily Gen Z and Millennials (ages 18–34), who value sustainability and prefer online shopping. Market Insights: 94% of Gen Z and 93% of Millennials care about sustainability; 73% of Millennials plan to maintain or increase online shopping. Competitor Analysis: Compares H&M with Zara, Patagonia, and Everlane. Campaign Strategy: “Green Threads” slogan — “Wear It, Love It, Return It.” Media budget: $50,000. KPIs: Targeting 1M impressions, 20K interactions, 10K garment returns, and a 15% sales lift in the Conscious Collection.

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