Chéri Social Media Plan and Strategies

This portfolio brings together a set of creative strategies developed for Chéri, a home-made style cookie brand. It includes a warm social media feed that highlights the charm of the product, a simple yet effective loyalty card to reward returning customers, and a content segmentation plan that speaks to different types of people. Each element is designed to build real connections with the audience.

Chéri’s Loyalty Card

Chéri’s loyalty card is designed to encourage repeat purchases by rewarding the most devoted customers. For every purchase, customers collect a stamp, and after the 10th purchase, they receive a free product.The loyalty program focuses on building customer retention through tangible, feel-good incentives. Cards are included with every purchase, both in-store and online,

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Chéri’s Social Media Feed

The visual approach for Chéri’s feed focus. The content highlights the handmade charm and rich texture of the cookies. The goal is to build a visually consistent feed that not only looks delicious but also tells a story.

Content Strategy by Segments

This segmented content strategy was created to align Chéri’s messaging with the everyday lives of its diverse audience. By identifying key customer profiles—such as students, professionals, couples, families, and self-care seekers—the brand can tailor its visuals, tone, and content themes to feel more personal and relevant.

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