Ana Auvert
Business & Innovation
LaSalle College | Montréal
FreshUp Launch -Marketing Plan and Branding-
This project presents the 8-week launch campaign for FreshUp, a juice brand created for a new generation of health-conscious, eco-aware consumers. The campaign includes a full branding package featuring a logo, color palette, and mood board that define FreshUp’s fresh and playful identity. Combining social media marketing with on-site activations, the campaign aims to build awareness, drive engagement, and connect with audiences through influencer collaborations, gym partnerships, and events.
FreshUp Marketing Launch
FreshUp’s 8-week launch campaign blends social media and on-site strategies to introduce the brand to a health-conscious audience. Through influencer collaborations, Instagram and TikTok content, gym partnerships, and pop-up events, the campaign aims to build brand visibility, encourage trial, and create a lifestyle-driven connection with consumers.
Read the documentFreshUp Branding
The branding includes a playful logo, a bold color palette inspired by natural ingredients, and a clean, vibrant mood board that sets the tone for all content and packaging. The result is a fun and modern look that aligns with the brand’s values of health and sustainability.
Read the documentMarketing Email
This email is part of FreshUp’s launch strategy, designed to introduce the brand to its target audience through a clean, engaging, and friendly format. Sent from marketingteam@freshup.com, the email announces the official launch, and includes a special promo code to encourage first-time purchases.
Read the document