Marketing Plan – Alpaca Collection Launch in Quebec

This marketing plan shows how Alpaca Collection, a well-known brand for its soft and eco-friendly alpaca wool clothing, will start selling in Quebec, beginning with Montréal. The brand already sells in the USA and other parts of Canada, but not directly in Quebec. This is a good opportunity to enter a new market with people who like high-quality and sustainable fashion. Alpaca Collection works with farmers in Peru to make clothes that are beautiful, comfortable, and made in a responsible way. The product line includes sweaters, scarves, blankets, and other items. All products are made from 100% alpaca wool. They are soft, hypoallergenic, and long-lasting. This plan includes market research, analysis of the competition, pricing, promotional ideas (print ad, video, Facebook Business page), and eco-friendly actions. These actions include: Using packaging that can be recycled Buying wool only from farms that respect animals and nature Reusing or recycling all leftover materials to reduce waste Using natural colors instead of chemical dyes Working with local groups to support environmental education With an investment of CAD $350,000, this project shows how Alpaca Collection can grow in Montréal. People in Quebec are interested in good fashion that is also good for the environment. Alpaca Collection offers a mix of tradition, modern design, and care for the planet. This makes it a strong and smart brand for the Quebec market.

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Fabiana Maria Locatelli Castro
Isaac Salaverry Marin
Jinglin Li
Manish Sharma