Marketing Plan for Disney's Magic Kingdom in Quebec

This project presents a comprehensive strategic marketing plan for launching Disney’s Magic Kingdom in Quebec, Canada. It explores the creation of a strong, localized brand identity, tailored value proposition, and a robust marketing strategy designed to position the theme park as a leader in immersive entertainment within the Canadian market. The plan details the core product offerings—ranging from world-class attractions and exceptional hospitality to immersive storytelling and sustainability—highlighting what sets Disney apart from competitors such as La Ronde, Canada’s Wonderland, and Valcartier Vacation Centre. Through in-depth marketing research, competitor analysis, and customer insights, the project defines a clear target audience and buyer persona. It outlines the economic and cultural potential of Quebec as a location, and identifies both risks and opportunities in the micro- and macro-environments.