IKEA Welcome Home: Furniture with heart for new beginnings

“IKEA Welcome Home” is a national promotional and media campaign designed to support newcomers to Canada by offering curated, affordable furniture packages tailored to their needs. With a focus on inclusivity, sustainability, and emotional connection, the campaign addresses the challenges faced by immigrants when settling into a new country. It offers interest-free payment plans, free delivery via electric vehicles, and packages that range from student to family needs. Through a blend of paid, owned, and earned media - including digital ads, influencer partnerships, and localized content - the campaign aligns with IKEA’s brand values while strategically boosting brand loyalty, sales, and newcomer support across Canada.