Magic in Montreal: The strategic arrival of Disney’s Kingdom

This project presents a comprehensive marketing strategy to introduce Disney’s Magic Kingdom to Brossard, Quebec. It explores the brand’s identity, market opportunity, competitive landscape, and strategic positioning to serve local families seeking high-quality, immersive entertainment. Through an in-depth analysis of customer personas, promotional tactics, pricing strategies, and economic impact, the plan outlines how Disney can establish a magical and sustainable presence in the Quebec leisure market. Focused on family bonding, cultural integration, and unforgettable experiences, this initiative redefines what it means to "bring the magic home."