Jukebox - Pro Colombia

A Trip to Colombia Without Leaving the Place This was the concept created for Pro Colombia’s participation in the MICE event, one of South America's largest tourism fairs. At its edition in Chile, the experience was designed to allow all participants to immerse themselves as if they were truly traveling through Colombia. The booth featured cultural characters presenting tourist attractions, encouraging visitors to use the Colombian Jukebox. Through it, attendees could select a destination, listen to its music, and view cultural information about the location on a screen. In addition to the visual and auditory experience, the booth offered traditional Colombian foods, including the famous Colombian coffee, snacks, and juices—delivering a 100% sensory experience.