Premiere Moisson Media Plan

Advertising is an essential strategy for businesses to connect with their audience and expand. A successful media strategy is necessary for La Première Moisson, a medium-sized bakery in Quebec, to stand out in a crowded market. The bakery must broaden its customer base while upholding its basic principles because of its reputation for handmade goods and dedication to excellence. Using the appropriate communication channels, this media strategy seeks to promote La Première Moisson and highlight its unique selling point—freshly baked, superior products. The plan's main goals are to draw in new clients, improve connections with current ones, and eventually aid in the bakery's expansion by fusing conventional and digital marketing techniques.