Advertising

Silk Next Milk This is an Advertising Project with the objective to "create a Communications Platform and accompanying creative assets to launch the Silk product in the Canadian Market."

The Big Idea about the campaign

The process of the idea creation

The Idea : "Simple action, big change"

Viability for campaign

Media Strategy and Budget

Media Choice

Statistics

Budget

Communication Mix Tools

Advertising & Social Media

Sales Promotion & Relations

Campaign Theme

Campaign Theme Juntification

Social Media Post

Social Media - Campaign Message

Simple Change - Campaign

Give me a Break! - Campaign

Other Credits

Project developed by:
Aline Moreira
Camillo Diaz
Lucas Matos
Sebastian Ariza

For: Advertising And Promotion
Course No: 410-DC3-AS C9 sect. 08194
Presented to Mr. Nino Colavecchio